Judge not, lest ye be judged
- Saltwire Network – Manager of Strategic Accounts: 09/2023 – Current
- Managing the relationships with key national and regional clients.
- Recommend marketing plans and business strategies to help key accounts achieve their goals.
- Plan and execute media campaigns for clients. Includes print media, digital media like search, video, social media, geofencing, SEO, and content marketing strategies.
- Develop and manage a sales pipeline of key accounts to forecast monthly, quarterly, and yearly annual sales volumes.
- Maintain an average account list totaling $12 million in yearly sales.
- Grow Saltwire’s market share by prospecting new business to work with Saltwire’s agency team.
- Meet expectations for profitability and productivity by tracking progress through Saltwire’s CRM system.
- Lead the strategic team to a yearly growth rate of 10%.
- Saltwire Network – Digital Strategic Performance Manager: 10/2016 – 09/2023
- Facilitate digital campaign planning sessions with the account manager
- Develop and solidify digital strategy at a campaign and client level by incorporating social media, display advertising, search marketing, and content marketing strategies into client’s advertising plans.
- Assist account manager in sales calls with key clients.
- Monitor digital sales opportunities in Salesforce.
- Develop and roll out digital sales product training.
- Community Involvement
- Guide To The Good:
- Assist Guide To The Good by recommending content strategies to maximize website traffic to their site which promotes local, social, and green companies in Newfoundland and Labrador.
- Enroll Guide To The Good in the Google Ad Grant program. This program entitles Guide To The Good to $10,000/month in free search advertising on Google.
- Manage Guide To The Good’s AdWords campaign. Estimated $9500 per month in spennd.
- Bridges To Hope:
- Assist Bridges To Hope by helping them utilize their Google Ad Grant program. Putting people who are food insecure and searching for help with a reputable organization who can help.
- Assist Bridges To Hope with regular Google Display advertising to help them achieve their fundraising goals.
- Guide To The Good:
- Education:
- Memorial University of Newfoundland. Bachelor of Commerce, Co-operative
- 2013-2018
Hello,
I’m Michael
I’m Michael O’Driscoll, and I bring over 7 years of experience in sales and marketing, where I’ve had the privilege of working with diverse teams to drive growth and deliver innovative solutions. My passion lies in building strong client relationships and crafting strategies that resonate with audiences. As I continue to explore new challenges and opportunities, I’m excited to share insights from my journey in this ever-evolving industry.
In addition to my professional pursuits, I’m an avid reader and enjoy hunting, fishing, and tending to my vegetable garden. I’ll be sharing my thoughts and reflections on my interests through regular blog posts, so be sure to check back often!
MichaelODriscoll 